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Report Design

West Fraser Sustainability Report
  • Editorial Strategy
  • Copywriting
  • Design

In today's business landscape, Environmental and Social Governance (ESG) demands a heightened level of transparency and accountability. Crafting a report that compellingly encapsulates these efforts, however, remains a formidable challenge. West Fraser partnered with Wiseblood to craft a narrative worthy of their incredible people, plans and progress, and that would serve as a blueprint for industry counterparts and resonate with investors and stakeholders alike.

Wiseblood and West Fraser cultivated a collaborative relationship, allowing an immersive insight into West Fraser's business culture. This approach facilitated a deep understanding of the personal stories and individuals bringing strategies to life while ensuring the inclusion of perspectives from West Fraser’s expansive global network in the editorial and design process. Wiseblood streamlined processes and devised tools to manage inputs, revisions, and approvals effectively. This partnership yielded a riveting narrative that seamlessly integrates storytelling, data, and design, shedding light on the people, strategies, and developments steering West Fraser towards industry leadership and a sustainable future.

Project Team
Account Manager
:

Carolyn Phoenix

Lead Strategist
:

Daniel Presnell

Creative Director
:

Dave Smith

Account Coordinator
:

Moriah Diamond

Designer
:

Carmen Cheung

Production Designer
:

Mike Savage