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Capital Campaign

GVFB Fresh Futures
  • Campaign Strategy
  • Design
  • Video
  • Photography

The Greater Vancouver Food Bank required a compelling $15 million capital campaign strategy to secure a permanent facility. This wasn’t simply about a new building—GVFB needed to position the facility as critical infrastructure within Vancouver’s food security ecosystem. The challenge was to effectively communicate that this facility would transform GVFB’s capabilities beyond traditional food bank operations to encompass sustainable food systems and comprehensive community support.

Fresh Futures is a bright and optimistic campaign designed to emphasize the three key pillars of the Greater Vancouver Foodbank - System Change, Sustainability Innovation and Community Impact.

The campaign successfully secured 60% of its funding goal during the private phase, launching publicly in March 2025 with a comprehensive digital, social and community engagement strategies.

Project Team
Lead Strategist
:

Daniel Presnell

Account Director
:

Carolyn Phoenix

Creative Director
:

Dave Smith

Designer
:

Carmen Cheung

Copywriting
:

Nikki Jobson

Producer
:

Katrina Prescott